"People need to buy fewer headphones and consumer electronics - and companies like ours must accept this. We launched AIAIAI in 2010 with a desire to create amazing products that would be trusted by music makers all over the world, however we also felt it was important to consider our responsibility as a brand and the impact we leave behind."

"Finding ourselves in an industry that can be at times comparable to “fast fashion” that contributes significant numbers to landfill, minimising the amount of waste  has  been one of our priorities. Our modular designs allow our users to easily upgrade parts of their headphones as their needs and technology evolves or repair them. This has allowed our product life to be extended in ways we couldn’t have imagined, and generate less waste."